About Us

Welcome to Hatikva Judaica! We are a family-owned Jewish showroom located in beautiful San Diego since 1991. Our motto is “service with a smile” and our goal is to provide an outstanding shopping experience for all your Judaica needs. Our staff is knowledgeable and dedicated to helping our customers. Whether shopping in person or on-line, we are sure you will find the perfect gift or item you are looking for at Hatikva Judaica!

Step inside Hatikva Judaica and find a direct source for all your Jewish art, memorabilia, and Judaica needs. We offer a large selection of items imported from Israel, ritual items, jewelry, and gallery pieces made by Jewish artists from around the world. Hatikva Judaica is also your source for Bar Mitzvah, Bat Mitzvah, wedding, anniversary, Shabbat and Jewish holiday gifts. We offer wedding and bar/bat mitzvah invitations and imprinted kippot. Full Hebrew printing, calligraphy, and translation services are provided. When you buy a ketuba or invitation, Hebrew and English translation is offered for free! We also stock computer software, Israeli and traditional religious music, and Jewish books and religious texts.

About Denise, our owner

Owner Denise is a native of Atlit, a beautiful seaside city near Haifa in Israel. She holds degrees in literature and counseling education from Haifa University. Denise was a commander in the Israeli army, responsible for the initial training of Bahad 12, a girl’s training camp which prepared the soldiers prior to going to their bases. She first came to the United States on a teacher’s exchange program and has taught in local Jewish day and supplemental schools. She is very passionate about Israel and incorporates her love for her country into the design and feel of the store.

Denise sees Hatikva as her connection to her Israeli and Jewish roots and a fulfillment of her passion to help the Jewish community. “I’m infusing my background in education and literature into Hatikva Judaica to make sure that parents have a fantastic selection of Jewish games, toys, and books” said Denise. This background gives her a strong knowledge base to happily assist customers with any item or Judaica question. In addition, through her many years in the business Denise has developed personal friendships with many of the Israeli artists and customers. Denise has been profiled in the San Diego Reader, San Diego Jewish Journal, Jewish Heritage, San Diego Union-Tribune, and on radio and television.

Denise currently lives in  San Diego with her husband Dan and 4 children Jacob, Ben, Doron, and Netanel. Her husband Dan is a talented computer engineer and is personally involved with every aspect of the business.  Ben, Jacob, and Doron actively contributed to the website and worked in the showroom as kids and teenagers, and still help when they can between terms at Stanford, Berkeley, and Ner Israel.  Netanel is in middle school and a valuable member of our part-time staff.  Denise is very proud of her husband and all her boys for their help with Hatikva.


Hatikva Judaica is located at 7964 “C” Arjons Drive. From I-5 or I-15, take Miramar road two lights east of the big pyramid. Turn on Dowdy Drive, and follow Dowdy to the stop sign. Cross Arjons right into Hatikva’s parking lot. Hatikva’s phone number is 858 695-9777.

Showroom Hours

We are open Monday through Thursday from 10am to 4pm and Friday from 10am to 1:30pm. We are closed Shabbat, Sunday and all Jewish Holidays.